LOBOCKI

LOBOCKI is a high-end health and fitness online environment that partners with some of the top Australian and international brands to bring customers products, knowledge and inspiration to help them build their strength, improve their health and enjoy life.

SBM worked with LOBOCKI to refresh their brand; developing a new logo and visual identity that conveyed quality and consistency, while reflecting the premium nature of the products and brands available in the online store. Key photography was directed and shot by our team, to keep this in-line with the new identity, the shots were designed to show empowerment, strength, and a cool determination. We worked with LOBOCKI to develop a social strategy that would convey the brands’ ethos and gain the right followers, while templates were developed that could then be easily rolled out and implemented by the LOBOCKI team.