Winning Magazine

Winning is a quarterly lifestyle and design magazine that covers news and features on home, food, wine, travel, fashion, motoring, technology, health and wellness. It is available in newsagents and all Quantas Lounges in Australia.

The team from Winning were looking to create a high-quality lifestyle magazine that represented luxury and distinction. When developing the magazine, the creative team at SBM decided on a relatively minimalist approach; spreads were clean and elegant – embracing white space and striking imagery, while limiting key design elements. The colour palette was restricted primarily to black and white, while only a handful of fonts were utilised throughout.